A deep dive into customer needs.
79% of people want their parcel to be reusable.
They do care, a lot. Shoutout to IPC for even asking. But seriously, it feels good to read it.
You all know single-use packaging have become a serious global problem, so this is great news to know for a fact that the public opinion is shifting, strongly, in favor of a more sustainable consumption, not just for the end product but also for the entire process of ordering.
As a reminder, in 2016, world plastics production totalled 335 million metric tons. The main cause for this enormous increase in plastic production is packaging. In fact, half of annual plastic production is destined for a single-use product.
It packs up in our trash, covers hectares of land and fills up the oceans. Enough already.
Give people what they want, and it's a #reuserevolution!